what i do
I am a designer/art director based in Southern California.
The creative design field has always captivated me even at a young age. In visual communications, I am able to combine my love of type, colour, illustration, and patterns to create a composition that can express or evoke emotions, and inspire and inform.
I strive to understand my client’s history and goals to deliver an engaging, visually dynamic and authentic design. There is a story behind each and every piece created, be it whimsical and fanciful, pure and modest, dark and somber, or fresh and clean.
As a Senior Graphic Designer/Art Director at Designer Lab Studio, I successfully launched the first monthly English written lifestyle magazine for the Persian community in Orange County, California and oversaw every facet from concept to production. I worked with clients, such as KOCE TV's Butterfly Initiative Project, Kitchen and Bath Solutions, Cove Gallery, and Smart Medical Technologies, Inc. to build their brand from creating their identity, websites, packaging, advertising, and marketing materials.
My love of art and design has also led me in educating aspiring students into the world of design and its practices in producing portfolio-worthy pieces with my creative direction. As the Program Chair for the School of Design at Westwood College at their South Bay campus and along with my faculty, I cultivated a robust design program supplemented with activities such as art shows, peer competitions, and volunteering design and art services to local organizations.
Branding & Identity Design
Editorial & Advertising Design
To download my resumé please click here