The Butterfly Initiative Campaign is PBS SoCal/KOCE-TV Foundation's agenda for the South Orange County area in Southern California. The program's mission is to unite the various communities in funding the arts and sciences education through projects that have a positive and lasting affect for the future of the county. Making use of Roger Camp's butterfly photography, along with my team, we branded the launch of the  program across multiple media from bus wraps, street banners, airport banner, fundraising event invitation and collaterals, to the program's brochures.

PROJECT INFO