Located in Los Angeles, California, Royal T/Café is a fantastical place where you can enjoy a meal with a specially brewed mix of tea while being surrounded by modern artwork. Royal T/Café’s new identity adopts a stylized sakura flower [cherry blossom flower] symbolizing the essence of fun and the pleasure in the dining experience. The new brand identity will appeal to a broader market audience aside from the art lovers and followers of popular Japanese culture. The customers will range from ages 9 years old and up, “foodies,” tea lovers, students, locals, visitors, trendsetters, hipsters, and families.
Skills: Branding, Package Design, Digital Illustration