anna ver tuason
Founded in 2013, Sunnies from the Philippines chose Southern California to expand and introduce its brand to the US market. Sunnies is considered a high-end product at an affordable price. It houses fashion-forward vintage-inspired unisex sunglasses and specs. The company believes in selling a fashionable lifestyle with its product.
The Sunnies Studios sunglass line focuses on a savvy, effortless and cool marketing campaign. The creative team of students has a budget of $1 million to build, create, and present an integrated advertising campaign consisting of 6 to 7 different media types suitable for the brand. The overall process includes: a critical analysis of the company and the targeted market, a projected creative budget, a creative brief, mood board, and a campaign book.