Sunnies is considered a high-end product at an affordable price. It houses fashion-forward vintage-inspired unisex sunglasses and specs. The company believes in selling a fashionable lifestyle with its product. Students in my advertising class were given a budget of $1 million to build, create, and present an integrated advertising campaign consisting of 6 to 7 different media types suitable to introduce the brand to the Southern California market. The overall process includes: a critical analysis of the company and the targeted market, a projected creative budget, a creative brief, mood board, and a campaign book.